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The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online. 

By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.

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In Q1 2025, the group reported double-digit digital growth, thanks to strong UK, Brazil and US online performances. The period marked Stella David’s first quarter in the full-time group CEO role.

David, at the time, said she was “optimistic but prudent” about Entain’s Q1 performance.  

Numbers have remained steady a year on, and in H1 this year, various markets were hailed as core growth drivers for the business, including Australia, New Zealand, Spain and the UK.

How to play Catrinas Coins

By switching the engine while keeping the theme constant, 1spin4win appears to be testing variety within an established seasonal shell. That’s a step beyond simply reskinning the same math each year.

our new event-themed slot with the Plus Coin mechanic

The release also underlines how the studio is scaling. The new game becomes part of a portfolio of more than 200 classic online slots built on transparent mechanics, quality mathematics, and well-balanced gameplay. That count marks steady growth for a provider that was founded in 2021 and now leans on volume and reliability as its core pitch.