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What is Plinkoman?
On Wednesday the UK’s Advertising Standards Authority (ASA) ruled against Midnite following an investigation into a paid TikTok advertisement featuring an AI-generated character who appeared to be under the age of 25 and engaging in gambling activity.
The ASA reviewed a clip posted to TikTok in July promoting Midnite, a Gibraltar-based online casino app. The clip displayed a young-looking man using the app, accompanied by the voiceover: “Another massive World Cup upset. Bet £10 on the big match and get £30 in free bets. Level up your World Cup with Midnite, get on it.”
According to the ASA’s Code for gambling advertising, anyone who “was, or seemed to be, under 25 years of age” must not be depicted gambling or playing a significant role in advertisements.
What is Plinkoman?
Unfortunately, a jackpot win did not occur, although the game continued to award smaller prizes to players across the US and UK. As mentioned, a second Match 5 win happened in the UK, where a lucky player succeeded in matching all five winning numbers to redeem a $1 million payout. The drawing did not have a Match 5 + Power Play win of $2 million.
At the same time, 14 players matched four white numbers plus the Powerball, which netted them tier three prizes. As a result, 8 players won $50,000 each, while the remaining 6 took home $100,000 each instead, thanks to Power Play.
With no jackpot win materializing, the game’s top prize has continued to grow, reaching $332 million ahead of the Wednesday drawing. A hypothetical winner would be able to either claim the annuity option for the full sum or the one-time lump sum option of $141.7 million.
About Plinkoman
Starting on Monday, the initiative brings together stakeholders in Africa, including regulators and industry associations. The Africa Safer Gambling Week will be held annually.
The initiative is based around a core objective of ensuring the growth of the gambling sector in Africa runs alongside “effective consumer protection, responsible gambling practices and greater public awareness”.
Under the campaign banner #PlaySafeAfrica, each day of this week will focus on a specific aspect of safer gambling. These include responsible gambling, personal limits and the prevention of underage gambling.
