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“All the testing in the world cannot tell you precisely where you stand against the rest of the market on key aspects of the product,” Lamb says. “It was very positive to see Kambi as a leader in these key metrics.”
The way customers used the offering was equally instructive. Bets outside the match-winner market accounted for 63% of pre-match turnover, compared with 57% in 2022, reinforcing the importance of depth beyond traditional markets.
Post-World Cup, Kambi is now working to offer more shots-on-target options before matches and additional automated intervals in-play, creating further betting opportunities as games unfold.
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Stella David, Entain’s CEO, called for the government to move ahead with the ban immediately, arguing clubs were already aware of the planned changes.
“Premier League clubs that have struck new deals with unlicensed gambling operators knew the risks,” she said. “The government made clear in February that it would bring in a ban and it should do so immediately: even if that means clubs ordering new kit mid-season.
“Inconvenience is not an excuse for inaction.”
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Heckman and Ziemer were arrested later that morning. Subsequent searches uncovered burglary tools, gaming-machine cash boxes, a stolen Hyundai that had allegedly been repainted from red to black, and other stolen equipment, according to police.
Detectives noted that cellphone records show the pair traveled frequently throughout Central and Southern Illinois, and investigators are working to determine if they are connected to additional unsolved break-ins.
The arrests come amid a surge in burglaries targeting Illinois’ vast network of nearly 50,000 video gaming terminals.