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Satisfaction with existing tools scored an average of 6 out of 10. Co-author Gali Hartuv, CEO and co-founder at WarriorLab described this “middling satisfaction” as “the most expensive kind”.
While VIP managers welcomed AI for prioritising their workload, the report suggested they remained cautious about delegating a final judgment to opaque automated systems.
The report’s authors noted that VIP managers “are not asking to be replaced” but desire tools that assist by triaging and pointing out priority players, while humans maintain relationship control and make final decisions.
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For Kambi, data must be combined with the knowledge of experienced traders who can direct the technology, scrutinise its output and identify where it can add value next.
“You don’t have to search high and low in this industry to find companies talking up the benefits of AI,” Lamb adds. “Realising them requires a combination of deep data and human expertise not everyone has access to, and there is no shortcut to acquiring.”
The World Cup proved Kambi’s AI could perform under the greatest pressure sports betting can provide. The next task is to turn that tournament performance into new, increasingly on-demand experiences for its partners and their customers.
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The president of the Turkish Green Crescent Society, Associate Professor Mehmet Dinç, expanded on this point, highlighting the relationship between supply and demand in the fight against illegal betting.
“In the fight against gambling, combating supply alone is not enough,” he said. “Combating demand alone is not enough; merely shutting down websites is not enough. This is an ecosystem: it starts with advertisements and continues through social media, sporting activities, influencers, games, mobile applications, payment systems, loans, bets, losses, debt and continued betting.”
Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.
