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With it being Thomas Tuchel’s first taste of the bizarrely feisty fixture – before the turn of the Millennium, there was little to suggest this would develop into any kind of fierce rivalry – this is sure to be a decent game.
Tuchel’s Chelsea have a new-found belief and that has been married with a strong defence in recent games. The issue has been goals, with a distinct lack of them so far, although that might change at the weekend. United have looked good going forward this season – no team has scored more than the Red Devils in domestic fixtures – but at the back they look almost inept at times. Newcastle opened them up on several occasions and while Chelsea aren’t the league’s great entertainers, we can see them causing United a deal of problems. For that reason, we’d go with the over 3.5 goals price.
Our tip: Over 3.5 goals (23/10)
How to play Double Digger
Given the rise of prediction markets, this week arguably represents the most frenzied campaign since the historic PASPA decision in 2018. Buttressed by massive capital injection from substantial funding rounds, operators have spent handsomely on celebrity endorsements. Over the last week, ads featuring LeBron James, Sydney Sweeney, Marshawn Lynch and Jeremy Piven have showered the airwaves. Even Pete Sampras, who disappeared from the public spotlight for the better part of two decades, resurfaced in a US Open spot for Kalshi.
While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.
How to play Double Digger
This data was cross referenced with SimilarWeb traffic analysis to confirm the scale of activity. In some markets, the number of illegal sites being actively marketed was much higher than those that have local licences to operate.
This was true of France, Portugal, Netherlands, Germany, Cyprus, Belgium, Spain, among others.
Nicole cut her teeth in local news rooms at home in Gibraltar, and helped to establish the peninsula’s first online-only broadcaster.
