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Fantini points to land-based examples like Red Rock Resorts and Monarch Casino as companies that can still attract capital because they offer sensible growth and strong management. That is a telling comparison with the industry’s recent past.
London’s problems are real. Entain’s removal from the FTSE 100 and Flutter’s move away from its London primary listing are evidence of that. But Flutter’s experience in New York shows that changing the listing does not remove the pressure.
The deeper change is global.
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The UK has historically maintained a high channelisation rate due to it being particuarly mature with a huge competitive offering. According to the report, up to 1,491 licensed sites provides sufficient choice for engaged players.
The report utilised various methods to estimate the size and scale of Europe’s black market, including web traffic, digital marketing, macros data and regulations in place across the 28 markets surveyed.
Helios, a specialist consultant in gambling web traffic, analysed the number of black market websites actively marketing across the 28 markets included in the report, between March and May.
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That familiarity is important. Swipe Games is not asking social-media users to learn an entirely new digital language when they arrive at a casino. Its proposition is that the behaviour they already perform almost instinctively – watch, decide, swipe, repeat – can become the gaming mechanic itself.
“The video itself is the game,” Yashin explains. “We are as quick as crash games, but the pattern and the feel are more like betting. We are combining two different worlds – betting and quick games.”
The rise of prediction markets reflects the same broader trend: consumers increasingly want a simple, intuitive way to take a position on what happens next. Swipe Games brings that behaviour into a casino format, turning short-form content into an instantly playable experience with outcomes revealed in seconds.
